Marketing & Infographic Resources
To suggest additions, please email Jamie Matczak at jmatczak@wvls.org.
Design and Marketing
Consistency, organization, detail. Learn the basics of design for successful marketing and promotion. Marketing from the basic email to a full-blown campaign.
WVLS Design Basics Slide Presentation
Marketing Tool Kits
Libraries Transform Took Kit – ready-made graphics for your library to download and use
Libby Marketing Kits – posters, flyers, web ads, Facebook ads, hand outs
Teen Tech Week Publicity Took Kit (March 4-10, 2018)
Recommended Online Design Platforms
- canva
- Snappa
- jukebox
- lucidpress – print and digital documents
- picmonkey
- postermywall – posters
- tinyprints
- vistaprint
- zazzle
Basic Design Elements
- 10 Basic Elements of Design – Creative Market Blog
- Visual Design Basics – Usability.gov
- The Designer’s Guide to Grid Theory – Creative Bloq
- Adobe Color CC (color palettes)
- The Dieline – Packaging design website for inspiration.
Social Media Tips & Tools
Images, Fonts, Audio
Always check license information and requirements for use requirements.
Images
- freeimages.com
- morgueFile
- freedigitalphotos.net
- freerangestock.com
- freephotosbank.com (no login required)
- pixabay.com
Free Fonts
dafont.com
impallari.com
fontsquirrel.com
No/Low Cost Music
- Free Music Archive– Attribution directions depend on musicia
- Freesound
Infographics
An infographic tells a story crafted by the creator and is built for a specific reason. To convince, inspire, inform, your library can use infographics for advocacy all year long.
2017
2016
2016 WVLS Member Library Infographics
- 2016 WVLS Member Libraries Infographic
- Abbotsford Public Library
- Antigo Public Library
- Colby Public Library
- Crandon Public Library
- Dorchester Public Library
- Gilman- Western Taylor County Public Library
- Granton Community Library
- Greenwood Public Library
- Laona- Edith Evans Community Library
- Loyal Public Library
- Marathon County Public Library
- Medford- Frances Simek Memorial Library
- Merrill- T. B. Scott Free Library
- Minocqua Public Library
- Neillsville Public LIbrary
- Owen Public Library
- Rhinelander District Library
- Rib Lake Public Library
- Stetsonville- Jean Thomsen Memorial Library
- Thorp Public Library
- Three Lakes- Demmer Memorial Library
- Tomahawk Public Library
- Wabeno Public Library
- Westboro Public Library
- Withee Public Library
Create an Annual Report Brochure Using LibPAS
Use LibPAS the Wisconsin state reporting system to general a tri-fold annual report brochure using your library’s statistics.
- WI Library and System Annual Reports: Using LibPAS
- Search “Brochure” to find “Printing Annual Report Files” section.
Where can I find data to use in an infographic?
Where can I find library data to use in an infographic?
- Your Library’s annual report.
- WVLS System Membership Information and Public Library Statistics 2015
- Circulation reports
- Program attendance reports
- 2016 V-Cat Library infographics. WVLS created infographics for each library to use or gather inspiration from. Find editable documents below.
- 2013 IFLS System Infographics
What free tools can I use to build an infographic?
What free tools can I use to build an infographic?
Each resource is already available to your library or is a website that offers a free version.
- Microsoft Word, Publisher, Powerpoint. Check your library software for availability.
- Piktochart
- Canva
- Venngage
- Infogr.am
- Postermywall
- New tool to experiment with: Snappa
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