Marketing & Infographic Resources

To suggest additions, please email Jamie Matczak at

Design and Marketing

Consistency, organization, detail. Learn the basics of design for successful marketing and promotion. Marketing from the basic email to a full-blown campaign.

WVLS Design Basics Slide Presentation

Marketing Tool Kits

Libraries Transform Took Kit –  ready-made graphics for your library to download and use
Libby Marketing Kits – posters, flyers, web ads, Facebook ads, hand outs
Teen Tech Week Publicity Took Kit (March 4-10, 2018)

Recommended Online Design Platforms

Basic Design Elements

Images, Fonts, Audio

Always check license information and requirements for use requirements.


Free Fonts

No/Low Cost Music

Create an Annual Report Brochure Using LibPAS

Use LibPAS the Wisconsin state reporting system to general a tri-fold annual report brochure using your library’s statistics.

Where can I find data to use in an infographic?

Where can I find library data to use in an infographic?

  • Your Library’s annual report.
  • WVLS System Membership Information and Public Library Statistics 2015
  • Circulation reports
  • Program attendance reports
  • 2016 V-Cat Library infographics. WVLS created infographics for each library to use or gather inspiration from. Find editable documents below.
  • 2013 IFLS System Infographics

What free tools can I use to build an infographic?

What free tools can I use to build an infographic?

Each resource is already available to your library or is a website that offers a free version.


Wisconsin Valley Library Service
300 N 1st Street
Wausau, WI 54403

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