Marketing & Infographic Resources
To suggest additions, please email Jamie Matczak at jmatczak@wvls.org.
Marketing Plan Template
Based on Kathy Dempsey’s “Cycle of True Marketing,” a state-wide public library system marketing cohort has drafted a marketing plan template that any library of any size can model and adapt.
Recommended Online Design Platforms
- canva
- Snappa
- jukebox
- lucidpress – print and digital documents
- picmonkey
- postermywall – posters
- tinyprints
- vistaprint
- zazzle
Tool Kits
- Shoutbomb (make a copy before editing)
- Facebook Post – Need a Reminder
- Facebook Post – Nightstand
- Facebook Post – Phone
- Flyer – Need a Reminder
- Flyer – Nightstand
- Flyer – Phone
- Sample Press Release (Antigo Public Library)
- Libby Marketing Kits – posters, flyers, web ads, Facebook ads, hand outs
Social Media Tips & Tools
Free Images, Fonts, Audio
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Images
- freeimages.com
- morgueFile
- freedigitalphotos.net
- freerangestock.com
- freephotosbank.com (no login required)
- pixabay.com
Free Fonts
dafont.com
impallari.com
fontsquirrel.comNo/Low Cost Music
- Free Music Archive– Attribution directions depend on musicia
- Freesound
Create an Annual Report Brochure Using LibPAS
Use LibPAS the Wisconsin state reporting system to general a tri-fold annual report brochure using your library’s statistics.
- WI Library and System Annual Reports: Using LibPAS
- Search “Brochure” to find “Printing Annual Report Files” section.
What free tools can I use to build an infographic?
Each resource is already available to your library or is a website that offers a free version.
- Microsoft Word, Publisher, Powerpoint. Check your library software for availability.
- Piktochart
- Canva
- Venngage
- Infogr.am
- Postermywall
- New tool to experiment with: Snappa
Infographics
To convince, inspire, inform, your library can use infographics for advocacy all year long.
Wisconsin Valley Library Service
300 N 1st Street
Wausau, WI 54403
715-261-7250