Based on Kathy Dempsey’s “Cycle of True Marketing,” a state-wide public library system marketing cohort has drafted a marketing plan template that any library of any size can model and adapt. The template includes:
- A customizable marketing framework that can be adapted to suit a library’s unique needs and community
- A sample marketing plan, budget, and calendar guides
- Links to resources that expand on the information presented
Access the Marketing Plan Template
Webinar Recording Introducing the Template – February 13, 2020
For questions about this plan, contact:
Jamie Matczak, WVLS, jmatczak@wvls.org, (920) 455-0668
Mark Ibach, SCLS, mibach@scls.info, (608) 246-5612
Chad Glamann, OWLS, cglamann@owlsweb.org, (920) 832-4607
Lori Baumgart, NFLS, lbaumgart@nflsoffice.org, (920) 710-6010