Site Map
2024 WVLS Marketing Support Grant
The 2024 WVLS Marketing Support Grant is a pilot project and opportunity for WVLS libraries to evaluate their marketing goals and to work toward a library marketing plan or marketing campaign in 2024. Libraries that participate in the pilot will receive $250-500 in funds to support their marketing plan or campaign.
One of the challenges for public libraries is finding effective ways to promote what they do, and focusing on a specific marketing campaign or creating a marketing plan are great places to start.
A marketing plan is a document that defines marketing strategies to reach a targeted audience. Marketing campaigns are sets of strategic activities that promote a specific marketing goal. A marketing campaign could be used to promote a product, a service, or the library as a whole. Libraries that participate in the pilot will receive $250-500 in funds to support their marketing plan or campaign.
December 19, 2023
- Homework before February 9, 2024 meeting
- Register for Super Library Marketing and The Library Marketing Show
- Read an article/watch a video weekly
- Document “Marketing Diary” in January
- Watch the three Marketing webinars (live or recorded) as part of the Wild Wisconsin Winter Web Conference
- Register for Super Library Marketing and The Library Marketing Show
February 9, 2024
Work for February
- Document “Marketing Diary” in February
March 2024
- Libraries should continue to track diaries and market events.
April 2024
- Marketing plans
2024 WVLS Marketing Support Grant Timeline
November 13 – December 12, 2023: Application Open
Tuesday, December 12, 2023: Application Closes
Friday, December 15, 2023: Applicants Notified of Status
Tuesday, December 19, 2023, 10 am: Virtual meeting of grant recipients
January 2024: Assignments established
February 2024: Virtual Meeting of grant recipients
April, June, August, October 2024: Individual Check-ins with WVLS
Friday, November 1, 2024: Project Wrap Up, Grant funds expended
*Because this is a pilot project, WVLS reserves the right to adjust the dates and timeline.