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In 2024, WVLS will pilot a Marketing Support Grant project and opportunity for member libraries to evaluate their marketing goals. One of the challenges for public libraries is finding effective ways to promote what they do, and focusing on a specific marketing campaign or creating a marketing plan are great places to start. A marketing plan is a document that defines marketing strategies to reach a targeted audience. Marketing campaigns are sets of strategic activities that promote a specific marketing goal. A marketing campaign could be used to promote a product, a service, or the library as a whole.

Libraries chosen to participate in the project will receive $250-500 in funds to support their marketing plan or campaign.

2024 WVLS Marketing Support Grant Objectives:
● Assess current library marketing practices.
● Create and execute library marketing goals.
● Discover new target audiences.
● Work toward a library marketing plan or campaign that supports the library’s goals.

See the WVLS Scholarships and Grants page for more information and an application. The deadline to apply is Tuesday, December 12.