The Marketing and Communications Specialist will create and distribute promotional and communications materials for a wide variety of audiences; participate in the promotional design process including graphic design of flyers, web content, and social media; create or oversee video and audio communications; coordinate communication work of staff, partners, interns, and volunteers; promote media relations for the library; and plan and implement special events. Under general supervision of the Library Media Coordinator, work involves the exercise of independent judgment and initiative in the management of projects and activities.
The Marketing and Communications Specialist must possess:
- a passion for libraries and a curiosity for the many ways our community engages with libraries and library services;
- a demonstrated ability to build and maintain professional relationships;
- proven experience in drafting a wide variety of communications and reaching diverse audiences;
- professional experience with multiple social media platforms;
- excellent communication skills, both in writing and in speech;
- knowledge of principles, best practices, and tools used in communications and marketing;
- an understanding of principles of racial equity and social justice.
The Madison Public Library is an award-winning library system, dedicated to celebrating ideas, promoting creativity, connecting people, and enriching lives. Working for Madison Public Library means working alongside a highly talented and truly outstanding group of people. And, we don’t just excel in traditional library services: The Bubbler (http://www.madisonbubbler.org) has received national attention for taking the makerspace concept into new and exciting directions; our youth services librarians are working with nurses to incorporate literacy into in-home prenatal care visits; and librarians lead City of Madison’s Neighborhood Resource Teams (http://www.cityofmadison.com/mayor/nrt). Our spaces also shine, with a community kitchen supporting youth nutrition and community meals at our Meadowridge Library, while the fully equipped Media Lab (http://www.madisonbubbler.org/media-lab) in our Central Library uses experts in the field to teach everything from audio engineering to video game design to Photoshop. Madison Public Library is bigger than our buildings, though – our focus is community engagement and empowerment – both within and outside the library walls. We are in the business of changing lives.
IMPORTANT: THERE ARE TWO SUPPLEMENTAL ESSAY QUESTIONS ON THE JOB POSTING. YOU MUST ANSWER BOTH QUESTIONS AND ATTACH YOUR ANSWERS TO THOSE QUESTIONS IN THE ATTACHMENT SECTION OF YOUR APPLICATION. APPLICATIONS RECEIVED WITHOUT THE RESPONSES WILL NOT MOVE FORWARD IN THE PROCESS.
To view the questions, click on the supplemental question tab OR view the bottom section of the job bulletin.
Examples of Duties and Responsibilities
Create and distribute promotional and communications materials for a wide variety of audiences.
- Write press releases, news stories, email newsletters, reports, evaluations, and other print and online communications.
- Share stories about library programs, services and collections across multiple platforms – web, print, social media, email, etc.
- Copywrite and edit communications of others related to the library.
- Maintain calendar of events, and create and distribute calendar announcements.
- Develop and maintain tracking and evaluation systems for a variety of promotional efforts.
Multimedia design including graphic design of flyers, web content, and social media; and video and audio communications.
- Use Photoshop, InDesign and other Adobe Creative Suite software to design a wide variety of graphic communications, including reports, flyers, postcards, bookmarks, invitations, and other internal and external communications.
- Contribute to the library’s online photosharing accounts.
- Maintain a testimonial archive including photos, stories, videos, and audio files.
- Create and maintain calendar records for events.
Coordination of communications works by staff, interns, and volunteers.
- Train new staff in communication and event platforms used by the library.
- Manage library web site accounts and directories.
- Train and oversee interns and volunteers on basic communications work.
Plan and implement special events.
- Work with library staff, management, Foundation and Friends to host tours, events, or special promotions.
- Assist with Wisconsin Book Festival events and planning.
Perform related work as required, including work on special projects, hosting or assisting with library events or outreach efforts, maintaining promotional budgets or tracking purchases, or research related to programming and communications.
For the complete list of duties and responsibilities, please reference the Marketing and Communications Specialist classification specification.
For more information about the Madison Public Library and its programs, please visit:
- Two years of professional experience in the development and maintenance of website and social media content, including graphics work.
- Associate’s degree from an accredited college or university in Graphics Design, Digital Media, Marketing, Communications, Public Relations, Journalism or other related field.
- Bachelor’s degree from an accredited college or university in Graphics Design, Digital Media, Marketing, Communications, Public Relations, Journalism or other related field, and related volunteer or internship project-based experience.
If an applicant does not possess the specific requirements outlined above, HR will review the application materials to determine if the applicant possesses the following equivalent experience:
Two years experience in applying the following:
- Principles and techniques relating to communications and marketing.
- Photography and the ability to take, edit and resize photos.
- Computer experience applicable to the duties of the position, including Microsoft Office Suite, Adobe Creative Suite, HTML coding and content management system and/or WYSIWYG editor experience.
- Graphic design and web design principles, and layout principles for print and web.
- Social media concepts, best practices, and major social media platforms, including Facebook, Twitter, Instagram, Flickr, YouTube, etc.
- Project management methods and practices.
- Standard library resources.
- The role of the public library in the community
- Write effectively, concisely, and creatively for a variety of print and online platforms, including good English composition and correct punctuation, spelling, and grammatical usage.
- Maintain a positive, flexible, and innovative approach to library programs and services.
For a complete list of the Knowledge, Skills, and Abilities, please see the class specification.
Ability to meet the transportation requirements of the position.
Ability to work a flexible schedule, including evenings and weekends when needed.
The incumbent will be expected to lift up to 50 pounds occasionally. Must be able to occasionally stand, walk, bend, kneel, stoop, reach overhead and repeatedly lift objects weighing up to three pounds. The incumbent must be able to assist in setting up room arrangements (including moving tables and chairs) and operate equipment.
*The pay rate for this position is anticipated to increase by 3.25%, effective 12/1/2019.