Apply to be a Neighborhood Champion at

Organize and host an event to help your neighborhood celebrate. It could be a kickoff breakfast, a welcome station, or a Shop Small® Passport event. Find more event inspiration at American Library Association is proud to support Small BusinessSaturday®, which unites communities each year in support of all kinds of small businesses — from local bookstores to food trucks to barber shops. We hope you will join us in celebrating this Nov 25 and help make the day a success by applying to be a Neighborhood Champion.

Need more ideas? Check out the Programming Librarian blog from September 21, 2017: “Get Ready for Small Business Saturday”

Shop Small Logo


  • Reach out to local businesses and help them get ready to participate in the big day.
  • Distribute Shop Small merchandise to promote the day in your neighborhood.

There are plenty of materials and resources to help you along the way, compliments of American Express. You’ll receive monthly emails with planning tips and inspiration, as well as a Small Business Saturday Event Kit* with Shop Small merchandise (including tote bags, balloons, and other promotional items).

Last year, over 6,700 Neighborhood Champions stepped up for their communities. This year, we can make Small Business Saturday the biggest yet. Join the Neighborhood Champion team today at

Sign up to be a Neighborhood Champion today

See Terms of Participation for additional details.

Submitted by Marla Sepnafski.